Articles (2)

Messy pipeline data? Set up these 5 reports.

Pipeline Sales Data hygiene

Oct 4, 2022 4:30:00 AM

Landon Meyer's tips for SDRs: How to stand out on LinkedIn and more

Sales Social

Sep 30, 2022 2:12:31 PM

How my crazy sales management decision is paying off

Sales Leadership

Sep 28, 2022 5:00:00 AM

We all hoard data, so why can't more of us use it?

Breaking silos Leadership

Sep 22, 2022 4:11:59 PM

Simple sales strategy: Help people!

Sales Mindset

Sep 21, 2022 8:00:00 AM

Five ways data-driven SDR leaders motivate their teams

Sales Leadership

Aug 10, 2022 3:54:11 PM

Hidden revenue: Tactics to find cross-sell pipeline in your customer base

Pipeline Product-led growth

Aug 4, 2022 1:00:00 PM

Four must-haves to scale PLG through automation

Marketing Sales Product-led growth Revenue

Jun 2, 2022 2:27:40 PM

The role of SDRs in a PLG motion: 7 ways the job is evolving

Sales Product-led growth Pql

Apr 29, 2022 2:03:32 PM

Identity resolution for a PLG go-to-market motion

Product-led growth B2b/b2c

Apr 28, 2022 8:30:00 AM

Beyond attribution: Measuring marketing influence in three layers

Analytics Pipeline Marketing Attribution Revenue

Mar 21, 2022 4:44:01 PM

People are scared of their data and I have some ideas about why

Data hygiene Word nerd

Mar 18, 2022 1:29:46 PM

Introducing me, the data-curious word nerd

Marketing Word nerd

Mar 18, 2022 12:45:00 PM

You can build your own software. But should you? Here's how to decide.

Build vs buy: How to decide if you should develop your own software

Revenue Decision making

Mar 11, 2022 9:20:14 AM

The consumerization of B2B marketing

Marketing Revenue Breaking silos B2b/b2c

Mar 8, 2022 8:57:36 AM

How to find product qualified leads

Marketing Product-led growth Metrics Revenue Pql

Feb 28, 2022 2:29:26 PM

Sarah Guo on her playbook for PLG

Marketing Sales Product-led growth Revenue

Feb 24, 2022 4:51:52 PM

Messy data? Here’s how you can still be data driven.

Analytics Pipeline Data hygiene

Feb 24, 2022 9:36:13 AM

5 things we learned about PLG from Dropbox

Conversion Operations Product-led growth Automation

Feb 22, 2022 12:33:45 PM

Cohort based funnels and why you need them

Conversion Analytics Pipeline Funnel Revenue

Feb 9, 2022 4:58:00 PM

How one high-growth sales manager spots (and squashes) chaos

Analytics Pipeline Sales Operations Automation

Feb 9, 2022 4:54:00 PM

How can marketing and sales win together?

Pipeline Marketing Sales Operations Customer journey Breaking silos

Jan 20, 2022 1:15:00 PM

Discover how a data scientist discovers what metrics matter.

Two simple metrics frameworks to track what matters

Metrics Business health

Jan 18, 2022 5:15:00 PM

Are you focusing on data or information? Here's how analysts get to insights.

The six methodologies of elite analytics teams

Analytics Metrics Business health

Jul 16, 2021 5:00:00 PM

Contribution lets you zoom in on the hidden movement in your metrics.

Contextualizing metrics with contribution

Analytics Metrics Business health

Jun 16, 2021 4:43:00 PM

80% of revenue-growth KPIs should track inputs

Essential KPIs for elite revenue teams

Analytics Pipeline Metrics Business health Revenue

May 25, 2021 3:57:00 PM

It’s time to make your attribution work

Business health Attribution

May 24, 2021 5:13:00 PM

What if you got 3 actionable insights in your inbox today? And every day?

Revenue teams need BHAM to hit goals

Analytics Pipeline Operations Business health

May 17, 2021 4:54:00 PM

Averages will make you miss smoldering embers. But don't panic.

How averages go awry