Understanding the difference between revenue intelligence and intelligent revenue automation is essential. Think of these concepts as the difference between a GPS system and a self-driving car. This article breaks down these differences and explores how these innovative strategies can transform your business.
Revenue Intelligence: The GPS System
Revenue intelligence is like a GPS system that factors in real-time data to predict your company's financial performance. It uses indicators at both the deal and team levels to determine how likely you are to hit your revenue goal for the quarter .
Intelligent Revenue Automation: The Self-Driving Car
Revenue intelligence is like a GPS system that factors in real-time data to predict your company's financial performance. It uses indicators at both the deal and team levels to determine how likely you are to hit your revenue goal for the quarter .
Key Differences
1. Focus: Revenue intelligence is historically about revenue forecasting, while intelligent revenue automation is customer-centric.
2. Functionality: Revenue intelligence tells you how likely you are to achieve your revenue goals, while intelligent revenue automation helps you reach those goals.
Practical Applications of Intelligent Revenue Automation
1. Automate the identification of target accounts and contacts based on your ideal customer profile.
2. Seamlessly enroll contacts in marketing campaigns and sales outreach sequences.
3. Automate or semi-automate the sales process by providing next best actions, sending meeting recaps, and enforcing sales processes.
4. Monitor customer behavior to identify signs of poor health or expansion readiness and initiate timely communication.Evolution is good pain
In summary, revenue intelligence offers you predictability in your revenue forecasts, while intelligent revenue automation helps you achieve those forecasts with a lean team and maximized returns. By understanding and leveraging these concepts, you can optimize your B2B SaaS sales process and position your company for sustainable success.
