For Consumer Marketing Teams
Everything you need for data-driven customer acquisition and retention, and channel and campaign management.
In less than 2 minutes.
You’re constantly being surprised by
- Underperforming channels and campaigns
- Anemic upper funnels
- Poor conversion rates
- Suboptimal ROAS and increasing CAC
But it’s too late. Ad dollars have already been spent.
Falkon provides the insights to help marketing teams see around corners and fix issues before they become problems.
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Proactive goal tracking for channels, campaigns, and marketing KPIs like ROAS, CPC, CAC, and Conversion Rate.
Data driven multi-touch attribution that accurately assigns credit to the right channels, campaigns, landing pages and content.
Early warning system for dips in channel performance, unseasonal drops in Conversion Rate, spikes in ROAS, CPC and CAC.
Opportunity finder to proactively identify highest conversion paths, best channel mix, and highest performing channel & campaigns.
Funnel Diagnostics to understand the root cause behind poor Conversion Rate and dips in channel and campaign performance.